574 Sport Coffee Cart

Unique 3-day pop-up branding moment during Men's Fashion week for the launch of New Balance's 574 Sport showcasing the shoe in two colorways along with complimentary coffee and donuts. So fresh.

SET Creative  -  2017
New Balance | NYC

Graphic Design, Design Direction, Print Production

3D: Chris Malloy, Graham Kelman

Check out the process behind the iconic NYC coffee cart graphics, neon, and additional marketing swag.