574 Sport Coffee Cart
Unique 3-day pop-up branding moment during Men's Fashion week for the launch of New Balance's 574 Sport showcasing the shoe in two colorways along with complimentary coffee and donuts. So fresh.
SET Creative - 2017
New Balance | NYC
Graphic Design, Design Direction, Print Production
3D: Chris Malloy, Graham Kelman
Check out the process behind the iconic NYC coffee cart graphics, neon, and additional marketing swag.