Process + Concepting

Walmart Spark

Modeling in SketchUp, I created multiple logo concept iterations for Walmart's reception/lobby area. My inspiration drew upon three unique materials used in big-box stores; corrugated cardboard, perforated metal, and pressed wood. Reference images shown for inspiration and intent.

 

The final outcome was a backlit stacked cardboard solution with a pop of color with a high-gloss acrylic face.

Concept 01

Material: Perforated Metal

Concept 02

Material: Pressed Plywood

Concept 03

Material: Corrugated Cardboard

© 2020 Brooklyn, New York

A/Ha. Moment