Peace Day Burger Pop-Up
Burger King along with four other restaurants made just 1,500 burgers to be given away at an Atlanta pop-up shop on September 21, a United Nations recognized day of "non-violence and cease-fire."
SET - 2015
Burger King | Atlanta, GA
Pop-Up Event Design, Graphic Design, Production
Design Team: Katie Soule, Israel Kandarian, Executive Creative Director
Burger King made headlines taking out a full-page ad in national newspapers asking McDonald's to "settle their beef' and join it to make a Peace Day, to which the Big Mac maker politely declined but fans hadn't had enough.
Choosing a location halfway between it's and McDonalds' HQs SET was tasked with creating a custom built and cladded two 20′ raw shipping container to serve the “Peace Day” burgers.