hello /
Abby is a Brooklyn-based designer specializing in crafting captivating brand experiences. With a focus on strategic content development and experiential marketing, she blends aesthetics with functionality to create impactful designs that resonate with audiences. Reach out to see more!
What I've been up to /
March 2021 – November 2024
Senior Manager, Brand Design
Driving growth by optimizing digital channels. I develop scalable design systems and processes to streamline workflows and enhance user experiences across Kaia's website, email, social media, events, and product.
Collaborating with cross-functional teams to create high-performing campaigns, leveraging data-driven insights and industry best practices to optimize outreach.
Skills: Graphic Design · Art Direction · Branding & Identity · Marketing · Design Systems · Creative Management · User Experience/Interface Design
Jan 2018 – Oct 2020
Senior Environmental Designer
Led creative for a new hyper-growth consulting business line called Powered By We (PxWe) that generated over $500M in revenue in two years from commercial interior projects across the Americas.
Built strong and strategic relationships within the design/fabrication industry, introducing new partner vendor relationships to the company which led to the signing of Master Service Agreements saving the company roughly 30% in costs.
Sept 2014 – Jan 2018
Experiential Designer
Concepting and developing innovative solutions that connect consumers with iconic brands for permanent spaces, custom pop-ups, and mobile activations.