AB Chord Sculpture

Custom modern sculpture for the investment management firm in the communal pantry area plays with subtle branding with an ode to Nashville (Music City) using AB chord marker placement on an elastic chord and wooden form.  

WeWork  -  2019
AllianceBernstein | Nashville, TN
Strategy, Concept, Art Direction, Design, Fabrication and Install Oversight

Fabricator: Sideshow Signs, Nashville

Process detailed utilizing existing AB branding elements and curation of existing Fine Art collection.

Material and inner mechanics detail shots