Arc'teryx Brand Store
From brand communication strategy, space planning, consumer journey, and brand storytelling, the SET team developed a system to use for each flagship, on budget, with the opportunity for unique aspects in each location. In total we created over 230 brand stories in retail spaces in 10 countries.
With Arc'teryx's commitment to superior quality and craftsmanship telling a strong product story was top of time to the brand for the location of their largest retail store. Our core team developed an immersive brand experience including inspirational localized elements, a community space, and product story highlighters.
SET - 2014
Arc'teryx | London, UK
Environmental Graphic Design, Retail Signage, Way-finding, Production
Design Team: Katie Soule, Jerry Inscoe, Whitney Connolly, Christine Alex, Israel Kandarian, Executive Creative Director