Enlite Bra Event

One-day event focused on the release of the Enlite bra. Journalists experienced a technical product presentation, a custom fitting, and tested the bra through an energizing workout, and refreshing post-workout snacks. 

SET  -  2017
Lululemon | New York, NY
Strategy, Concept, Art Direction, Event Design, Fabrication + Install Oversight

Fabricators: Full Bleed, Brooklyn

Design Team: Brent Eveleth, Executive Creative Director