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Through a four city pop up launch the SET All-Star design team created an intimate experience for the consumer to a unique sneaker-head paradise. The consumer journey starts with a storytelling wall upon entry with shoes such as Supreme’s collaboration with Nike’s Air Force 1 silhouette and Public School’s collaboration with the Air Jordan 12 model. The overall experience is heightened with a Jason Markk shoe cleaning station while customers wait for custom purchased pair to be hand delivered. 

SET -  2016
Nike | New York, NY
Consumer Journey, Retail Graphic Design, Event Design, Production, Install oversight

Design Team: Israel Kandarian, Executive Creative Director

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