Through a four city pop up launch the SET All-Star design team created an intimate experience for the consumer to a unique sneaker-head paradise. The consumer journey starts with a storytelling wall upon entry with shoes such as Supreme’s collaboration with Nike’s Air Force 1 silhouette and Public School’s collaboration with the Air Jordan 12 model. The overall experience is heightened with a Jason Markk shoe cleaning station while customers wait for custom purchased pair to be hand delivered.