A 200' corner window in NYC becomes the canvas for a large graphic gesture of geometry that grows more complex as it dances across the facade. Samsung Q LED TV's are integrated into the mural with vibrant video content that creates the illusion of flow and movement.
SET Creative - 2017
Samsung | NYC
Concepting, Graphic Design, Design Direction, Print Production
Animations: James Zanoni
3D Creative: Graham Kelman
Details of window elevations along with movement patterned graphic.