Samsung QLED

A 200' corner window in NYC becomes the canvas for a large graphic gesture of geometry that grows more complex as it dances across the facade. Samsung Q LED TV's are integrated into the mural with vibrant video content that creates the illusion of flow and movement.

SET Creative  -  2017
Samsung | NYC

Concepting, Graphic Design, Design Direction, Print Production

Animations: James Zanoni

3D Creative: Graham Kelman

Details of window elevations along with movement patterned graphic.