Spotify Moments Roadshow
Tasked for a three-part experience designed to educate Spotify's agency partners on the benefits the new ad platform, 'Branded Moments.'
First touring across the United States and later through Europe, the roadshow combined educational discussions on the product and experiential activations to best inform Spotify's partners on what the product is and why it will be such a success.
SET - 2016
Spotify | CHI, LA, NYC, LDN, DUS
Concept, Design Development, Infographics, Fabrication Oversight
Design Team: Graham Kelman, Benjamin Gray, Steve Quested and Brent Eveleth, Executive Creative Director
In the three parts, (Invite/RSVP, Agency Presentation, and Party/Performance) the experience collected data insights from agency's members and held an open forum to get an overview of the product at each firm.
In the Party/Performance experience, all of the agencies came together to compare listening trends with other agencies and to get immersed in Spotify's Moments with the Moment Oasis.