Soko Glam Bloomingdales Pop-up Mini Store
Beginning as a e-commerce platform, Soko Glam's goal is to reach a wider audience with a brick and mortar location. The original 10-step K-beauty routine was streamlined with product and simplified to account for the new audience and pop-up store location in SoHo.
SET - 2017
Soko Glam | New York, NY
Strategy, Concept, Design Development, Graphics, Fabrication Oversight, Installation
Fabricators: Pink Sparrow, Brooklyn
Design Team: Benjamin Gray, Brent Eveleth, Executive Creative Director
For a successful launch that was true to the brand, principles pulled from the brand and traditional Korean skincare merchandising were explored.
Create a bright and warm environment
Flexible shelving for new product curations
Use material and brand style to stand out in the Bloomingdale’s environment
The end result, a fully cladded environment bright with flexible modular shelving, storage for overstock, and a link directly to high quality and useful video tutorials.